Sunday, October 7 singer Burna Boy sold out his much-anticipated headline concert at the O2 Arena London.
Clips on social media from the All my Life Afrofusion singer reflects the understatement of the singer’s concert.
Fans would go crazy when his Ye single cued in singing to every word of the song. You can see it: the singer’s shock and overwhelm as the crowd with their phone flashlights lifted up chanting ‘ye ye ye ye ye ye o…’
Some curious minds may wonder why Burna’s Ye is causing such a rave. The guy is a beast. His All my Life collab with Major Lazer is a winner, so is Heaven’s Gate with LIly Allen, and almost single down to his earlier Tonight.
Beyond Ye’s perfect transmission of Burna Boy‘s niche Afrofusion genre by successfully combining Afrobeats, pop and Dancehall genres. Again, perhaps the reverence of this single released under his Outside album is the message it delivers.
The single’s lyrics; ”This one na gbedu wey dey ja pata
Me I no get time I dey da pada
Dada cover my face
Calling me Lagbaja
Biggie man wey no dey wear agbada
portray the Nigerian struggle. So real is the Nigerian struggle that to survive, the average Nigerian pitches their tent on aspirations. It is these aspirations such as, ‘My nigga what’s it gon’ be? G-Wagon or de Bentley?’, that Nigerians are generally hardworking people.
In an email to the Fader, Burna Boy explains that the message in Ye simply,
”shows the unrelenting nature of Nigerians”, [where he’s from]. The doggedness of an average Nigerian is so well-built that even with a country undergoing various challenges, the security of aspirations keeps us sane.
Where the Ye’s lyrics awakened the relatability sense of Nigerians, it’s music video succeeds in visually representing the much welcome high fashion theme.
Indeed Burna Boy has so far fully represented Nigeria, not just visually, but in the type of stories, he chooses to explore in his music.
In my own words, Ye, a music I have been addicted to for about a month is that musical vibe you want to grind to on a busy Monday morning. And even as the week wears on, Ye embodies the vibe needed to get through.
And on the weekends, Ye is really that music you want to listen to on a surround system as you relax and take in some deep breaths. It isn’t a wonder some Nigerians are asking that this magical single replace the National Anthem.
Image Credits: Burna Boy, Konbini