‘Please what’s your Wi-Fi password‘, is perhaps one of the most used phrases Nigerian millennials are bound to use on a daily basis.
The availability of unlimited internet and streaming platforms like Netflix, make it possible to follow up on movies categorized by genre, and filtered to meet personal preference.
A decade ago, Netflix existed but was not the primary source of entertainment for Nigerians. The boss of entertainment at the time, was cable especially, internationally-supported satellites like DSTV and GoTV.
In addition to cable access, the more reliable source for blockbusters was downloading them either illegally (as in most cases), or legally off the web.
The past few years have seen a turn around for cable consumption among Nigerian millennials. The era for fighting over the TV remote control with parents and siblings have come and gone. For Nigerian millennials, the goal is to have enough money to be able to afford their Netflix accounts.
Netflix has officially taken over. And no one can blame the company’s success.
The 2010 recorded company worth $1 billion appeals to its audience. From its strategic plans varying on-screen number and definition size, Netflix is home to all.
Predictably, it may take cable networks less than a decade before they die out, as already average Nigerian millennials are almost completely off the market on cable celebration. More and more millennials in years to come will own Netflix or online movie streaming accounts, split the bill with friends and enjoy unlimited access to movies.
Maybe the most exciting thing about online streaming platforms is their mobility. A factor every millennial will die for. The ability to subscribe for themselves also give them a sense of independence in expressing themselves as adults.
Wise television and cable channels like IROKO TV, are beginning to invest in mobile apps. These mobile variants allow users just like the big movie streaming companies, to stream movies and subscribe to plans.
WIth online movie streaming available and television stations on the verge of dying, wouldn’t it be fair to at least blame millennials (as always), for the death of television networks and cable?
Isn’t it just absurd how fast we move and want things to be?
One cannot help but wonder: would these glorified online streaming platforms be useful in another twin decade to come?
Till then, it’s millennial time. Netflix and chill anyone?
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