Before the popularity of WhatsApp, Nigerian millennials had been socializing on other social media platforms, more popularly 2go and MySpace.
This background in social media already meant millennials were not new to social media game and WhatsApp’s user tools were not at all foreign.
As with the introduction and usage of new things, especially applications we were really excited with WhatsApp. And this very useful, prettier app would port Nigerian millennials from their beloved 2go.
Don’t be mistaken 2go was fun. Asides being a free app, its multiple features ignited competitiveness in users. We fought to get the best user badges on our profiles. 2go’s community was classified: if a user had a Professional badge, they were automatically high-ranked and more respected than a Novice user.
Looking at it now, one could say the South African 2go Interactive (Pty) Ltd’ strategizing was well thought out and very profitable to them after the app’s release in 2007. Nigeria landing a whopping 13 million active users at the peak of the app.
Unfortunately, 2go’s strategy of competitiveness didn’t hold down its 13 million Nigerian users as WhatsApp swept these users off their mobile stores.
Very wisely done, WhatsApp made their platform free for Nigerian users gaining even more users hitting 81 million plus as at 2016.
This meant that it wasn’t only millennials using the platform in Nigeria. little by little, even the most conservative of our parents and grandparents joined WhatsApp.
And just like Facebook, our Nigerian parents in moe recent times have become more comfortable and like scientists, we watch them daily advance their skills and branching out in their understanding of the app’s tools.
Believe that whatever social media platform our generation X parents belong to, there’s always bound to be some funny business (literally).
Like those fifty million Broadcast messages your Nigerian parent sends you on WhatApp containing the most hilarious and lengthy instructions or warnings.
Perhaps one of WhatsApp’s most resourceful features is the WhatsApp group. This feature allows up to two hundred plus WhatsApp users in the same space. Nigerian WhatsApp groups are as useful as our owambes. School groups for instance, help individual WhatsApp users keep in touch with old classmates from as far back as Primary schools.
Office staff, friends, business, forums, events and more recently, families, are examples of groups needing a common umbrella WhatsApp group.
Trusting the Nigerian lifestyle, family meetings, prayers and Bible studies are example of things discussed in family WhatsApp groups. Friends discuss, keep up to date and encourage each other on their common WhatsApp group.
Interestingly, masterclasses successfully hold on Nigerian WhatsApp groups these days.
Brides may choose to create groups with bridesmaid and discuss plans for her special day.
More examples can be given but one thing is universally true: WhatsApp groups, no matter their purpose or members, become quite obnoxious after happy times.
Unnecessary broadcast messages, baseless arguments and sharing of files by members are few example of things that could get under the skin of some group members.
The glory of being on Nigerian WhatsApp groups is that despite occasional melodramas, it’s always fun to catch with fellow Nigerians, family and friends. And that, is a huge importance in communication.
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Image Credits: Google