One tomtom sweet sold for N50?!
This experience gave me a mind-shift about business, product evaluation and brand perception.
I arrived at the airport at 9 am that morning. I can vividly remember. After waking up by 5am to beat the Lagos traffic I still got to the airport quite late and my flight was just in few hours time.
I picked up my travel box which is very small and portable and I took my backpack alongside. When traveling I don’t like carrying much luggage’s. I had to learn the art of traveling light. Even in my journey of self discovery, I rather travel light. It makes my journey faster and lighter. You should try that too.
I approached the airport check-in for my luggage’s to be weighed.
After that happened, I presented my International Passport and was handed a boarding pass by the airline agent, a beautiful young lady with a beaming smile.
I was to travel with Aero Contractors. I think I prefer it to other airlines. They don’t delay your flight but that’s a gist for some other day.
I approached the security check which I really don’t like because I’d have to pull my shoes, belt and other accessories. Putting them back on is stress.
Well, I didn’t have a choice. Rules are rules.
Now I was sitting quietly waiting for my 11:15am flight and then I realized that I hadn’t eaten that morning so I decided to get something light ’cause I heard my big sister had a special meal for me at home in Port Harcourt.
I approached one of the shopping stalls at the airport. I was quite confused on what to get but I settled for a pack of Digestive biscuit and a fizzy drink.
It was really expensive. I spent N2,000 just for that. Well, it’s an airport. What was I expecting?
That wasn’t the height of it all.
I wanted to keep my mouth busy after I was done eating while I read a book so I went to get Tomtom sweet. I picked two and brought out N20 from my wallet to pay.
“Sir, it’s N50 for one Tomtom sweet, Sir,” the female attendant said.
“Jesus, N50!?” The Ogba boy in me shouted.
In order not to fall my hands, I smiled and paid. When I got back to my sit, I brought out my notepad and pen and wrote these thoughts down:
“1. Poverty is not recognized or accepted in an environment of wealth.
2. Cheap things can also be expensive. It just depends on who’s selling and where it is sold.
3. Learn to expose yourself to new environments that challenges your mindset.
4. Just like Tomtom sweet, you can increase your brand perception/value by associating with people that have “expensive” and influential brand perception/Value.
5. Nothing is cheap or expensive. Prices are just tags. The real question is, are you worth want you want?”
Apply these nuggets into your personal Life and business and watch the rest of your Life become the best of your Life.
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By Milton Tutu