Whether it’s the solely the overuse or misuse of certain words and phrases rendering them banal,
There’s no denial there are some words that need to be blanketed in usage.
Inc.com‘s contributing editor, John Brandon, pens down his thoughts on 6 examples of overused words. He lists them out, how they have been banalized and truthfully, we do need to let them go.
The article, originally, published on Inc.com
Word choice is everything in life–and in business.
As a journalist for over 17 years now, I’ve seen catch phrases and buzzwords come and go. A popular business magazine once used the word “cachet” multiple times in every issue. It doesn’t exist anymore. Entrepreneurs are known for picking (and even coining) words and phrases as well–including “social media” and and “sharing economy”–but they are now a little shopworn. Here are my picks for the words and phrases to retire for 2018.
Let’s stop saying “lit”, OK? For one thing, the word used to mean “intoxicated” before everyone commandeered it to mean excited or pumped up. The reason it’s worth retiring is because the word feels like an old sweater that has outworn it’s usefulness.
When did everyone start saying “perfect” so often? I hear it multiple times a day, and I used to think it was a good acknowledgement and a way to confirm your support. Not anymore. It sounds more like the needle on a vinyl album is stuck (e.g., old and repetitive).
3. Emotional Intelligence
The phrase “emotional intelligence” has lost some of its oomph lately, mostly because you hear it so often and we tune out. When a phrase is that popular, we tend to ignore it and forget why it’s even important. I say, let’s come up with a better phrase to rekindle the discussion. Or just stick with the word empathy.
I’m headed to CES in about six weeks–it’s a tech conference where I meet folks in public relations and test gadgets. I’ve known many of them for years, but I’m crossing my fingers that no one calls me “bro” (or even worse, “brah”). Why is it ready for retirement? Honestly, it’s just overused…and a way to sound a little over-familiar.
5. Social Media
Another controversial pick, this phrase never really did convey the full meaning of the concept. I prefer the phrase “digital marketing” because it sounds more official, or even online marketing. The real issue is that it has become a derogatory term, a place where trolls and bad actors hang out.
6. Sharing Economy
OK, we get it. Uber is awesome. And, the sharing economy was a big deal once. My question is, what does it even mean anymore? What qualifies exactly? Often, new concepts deserve a new phrase, but once they have fully materialized then–well, it’s time to move on.
Image Credits: Google